The god of good commerce and bountiful fishing
January 10th is the main Ebisu festival day, and the 9th is called the Eve of Ebisu, while the 11th is known as the “Last Helping of Luck”.
Ebisu, familialy called “Ebessan” in the Kansai region, is the patron deity of business as sell as of fisheries.
So people go to Ebisu jinja shrines during these three days to pray to Ebisu for their happiness and the succes of the year’s business.
People buy good luck bamboo branches which are decorated with lots of lucky items such as oval gold coins, sea bream, and rice barels and etc.. These branches are highly popular charms for business prosperity. Fukumusume ( good luck girls) give these branches to visitors.